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Beranda/Tokoh/Simon Mainwaring
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Simon Mainwaring

· 53 kata bijak

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Simon Mainwaring
Kehidupan
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
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Simon Mainwaring
Kehidupan
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
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Simon Mainwaring
Kehidupan
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
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Simon Mainwaring
Motivasi
The keys to brand success are self-definition, transparency, authenticity and accountability.
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Simon Mainwaring
Motivasi
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
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Simon Mainwaring
Kehidupan
Social media is not about the exploitation of technology but service to community.
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Simon Mainwaring
Kehidupan
Like all technology, social media is neutral but is best put to work in the service of building a better world.
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Simon Mainwaring
Seni
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
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Simon Mainwaring
Waktu
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
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Simon Mainwaring
Kepemimpinan
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
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Simon Mainwaring
Kehidupan
Work with your competitors when the interest of the community and planet are at stake.
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Simon Mainwaring
Keluarga
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
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Simon Mainwaring
Kehidupan
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
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