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Simon Mainwaring

· 53 kata bijak

Simon Mainwaring

Pendidikan

Technology is teaching us to be human again.

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Simon Mainwaring

Kejujuran

Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.

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Simon Mainwaring

Sukses

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

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Simon Mainwaring

Pendidikan

The leverage and influence social media gives citizens are rapidly spreading into the business world.

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Simon Mainwaring

Sukses

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

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Simon Mainwaring

Sukses

Business practices and how we treat the planet are also in desperate need of re-humanization.

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Simon Mainwaring

Sukses

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

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Simon Mainwaring

Sukses

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

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Simon Mainwaring

Sukses

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

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Simon Mainwaring

Sukses

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

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Simon Mainwaring

Sukses

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

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Simon Mainwaring

Sukses

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

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Simon Mainwaring

Kepemimpinan

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

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Simon Mainwaring

Waktu

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

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Simon Mainwaring

Keluarga

What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.

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Simon Mainwaring

Kreativitas

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

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Simon Mainwaring

Kreativitas

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

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Simon Mainwaring

Kepemimpinan

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.

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Simon Mainwaring

Motivasi

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

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Simon Mainwaring

Kehidupan

More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.

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